Companies have to be able to accumulate data and use them in the best possible way to achieve better meet consumers make better business decisions and be able to anticipate the needs of its customers and requests that they have service and new products. The data have become a sort of element that can make the success or failure of a company and its strategy. Read more about Fusionex big data here.
But the data are not available to everyone, or at least that’s what it seems at first glance. Large companies, those questions both muscle and reach, manage to accumulate much more data are in a more privileged position than that occupied by the smaller companies that do not have easy access to information and they do not have so easy to accumulate data.
It is a somewhat logical question. As the size of a company grows, so does its potential number of customers and their actual customers, which makes potential data at your fingertips are much greater and the possibilities that can develop when playing with the data being even higher.
The issue is not limited to data and possible have access to, but also is marked by another element, the monetary. In order to succeed in the world of big data, brands have to make a prior investment. Expenses are varied and touch many areas as companies need to sign specific talent, they need to make an investment in technology infrastructure because, even though the cloud has made the least expensive prices, brands need room to store all that data and need, also, the technology required to read and manage these data.
The investment has grown, but not interested companies
All this means that despite everything there is a border between those who can and who are unable to take benefits of big data. There is more to look at, in fact, the latest study by Gartner on the issue to see it. The overall grows of investment showing that this tool has great potential for businesses.
What do the numbers say? As noted in the findings of the Gartner, investments in big data continue to grow (although starting to show signs of shrinking market) and, although investments are on the rise, the number of companies willing to invest in this tool is going down.
Overall, 48% of companies have invested in big data for 2016, representing an increase of 3% over the previous year. If you look who plan to do so in the near future, things are not so buoyant. The percentage of companies planning to invest has risen from 31% in 2015 to 26% in 2016.